Coke just hasn't been it lately. Soft-drink giant Coca-Cola, a Dow component, finished Thursday down 4.8%, marking their lowest close since December 2021. The stock is off some 18% in 2023, headed The Coca-Cola Company is the world’s biggest non-alcoholic beverage producer based in Atlanta, Georgia. The company was founded in May 1886 by pharmacist John Stith Pemberton to sell his sugary Coca-Cola drink. In 1889, Asa Griggs Candler acquired the Coca-Cola formula and brand for $2,300 and incorporated the Coca-Cola Company three years Coca-Cola has diversified its products vastly over time. The company offers 500 sparkling and still beverage brands in its portfolio. There are over 3,900 beverage options in total in its product mix. Although Coca-Cola, the company’s flagship product, is one of the most well-known and valuable brands of all. 1. Stripping Out Assets . The easiest way to put a value on a brand is to calculate the brand equity of a company. This is a simple calculation where you take a firm's enterprise value and Coca-Cola is a beverage company that operates on a franchise model, producing syrup concentrate that is sold to bottlers globally. Given Coca-Cola's market share and brand value, the company The end result is a holistic look at a company’s brand equity, reputation, and ability to generate value. The Leaderboard. The total value of 2021’s Top 100 brands grew by 42%, reaching a combined $7 trillion. At the top of the list, perhaps unsurprisingly, is Amazon, with a total brand value of $683 billion. 5. Value Proposition. The Coca -Cola Company is a consumer and client value organization. For this organization, customers are their energy supply. The value begins with the products of coca-cola. Therefore, more diversity of brands, pricing, packaging, and accessibility can achieve this. This is important. With the brand posting annual growth in the double digits, Coca-Cola projects Honest to join the ranks of its billion-dollar brands in the U.S. by 2025 — and likely sooner if global revenue is ADVERTISEMENT. For 2023, Coca-Cola retained its top position as the world’s most valuable and strongest nonalcoholic beverage brand, based on the ranking made by Brand Finance, a leading global Coca‑Cola North America, which will launch a new flavored, unsweetened sparkling water brand called AHA in March 2020, continues to invest in its fast-growing water lineup to stay ahead of the consumer curve and capture emerging growth opportunities. “We’re constantly expanding our portfolio with new categories, flavors and packages ycfs3S.